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Core IT Trainings

At Core IT Trainings, we offer expert IT training and visa support tailored to your needs.

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OUR TOP Program

Online Marketing
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Digital Marketing

Training

Real-time, Hands-on, & Practical

Certification

Course Completion Certificate

Support

Job Assistance & Career Guidance

Payment Plan

Interest Free Installment Option

About Course

Want to become a digital marketing expert? Look no further! The Digital Marketing course is your gateway to understanding how to harness the power of online platforms to grow businesses, build brands, and generate leads. This is not your average, boring course—here, you’ll dive into the latest trends, tools, and techniques that top digital marketers use daily. Whether you want to boost a startup or work for global companies, this course equips you with everything you need to excel.

Our hands-on approach ensures you learn by doing, applying each concept to real-world situations. You’ll cover SEO, social media marketing, content marketing, PPC, email campaigns, and data analytics—all of which are critical in the modern marketing landscape. With an interactive curriculum and practical assignments, you won’t just memorize theories; you’ll implement strategies that get results.

Upon completion, you’ll be able to develop comprehensive digital marketing strategies, optimize campaigns, and measure success across platforms. Not only will you improve your skills, but you’ll also build a strong portfolio with projects that showcase your new abilities. Join now and step into the fast-paced, ever-evolving world of digital marketing!

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What Will You Learn?

  • Develop and execute effective digital marketing campaigns.
  • Understand and implement SEO techniques to improve website rankings.
  • Manage social media strategies that engage users and build communities.
  • Run successful pay-per-click (PPC) advertising campaigns.
  • Analyze data to measure campaign performance and optimize strategies.

Course Curriculum

Introduction

  • What is Digital Marketing?
  • Why Learn Digital Marketing?
  • Scope of Digital Marketing
  • Traditional Marketing vs Digital Marketing
  • Introduction to Digital Marketing Segments
  • Overview of AWA Digital Marketing Course
  • Different Tools and Factors

Starting with Website Development

  • WordPress Introduction
  • Local Server Installation
  • WordPress Installation
  • Theme Integration
  • Menu Editing
  • Content Editor
  • Plug-in Installation
  • Image & Video Integration
  • Map Integration

SEO (On Page)

  • What is SEO?
  • Google Bots & Algorithms
  • On-Page SEO
  • Off-Page SEO
  • Local SEO
  • Keyword Research and Types of Keywords
  • Website On-Page Optimization (Meta Title, Meta Description, URLs, Header Tags, etc.)
  • Core Web Vitals
  • Mobile Friendliness
  • Content Optimization
  • Search Intent, Keyword Density, Blog Post
  • SEO Reports (Keyword Analysis, Website Audit, Competitor Analysis)

SEO (Off Page)

  • Off Page SEO Introduction
  • Google My Business
  • Guest Posting
  • Classifieds
  • Press Release
  • Blog Commenting
  • Web 2.0
  • Social Bookmarking Submission
  • Business Directories
  • Forums
  • Quora
  • Article Submission
  • Influencer Outreach
  • Brand Mentions

SMO (Social Media Optimization)

  • Facebook Page Optimization
  • Twitter Profile Optimization
  • LinkedIn Profile Optimization
  • Social Media Analytics

SEM (Search Engine Marketing)

  • Introduction to SEM
  • Bid Strategy
  • AdWords Formulas
  • Types of Ads (Search, Display, Video, Shopping)
  • Campaign Practical Sessions
  • Universal App Campaign
  • Conversion & Remarketing Tracking Codes

SMM (Social Media Marketing)

  • Facebook & Instagram Ads Manager
  • Types of Facebook Ads (Awareness, Consideration, Conversion)
  • FB Pixel Code
  • Instagram, Twitter, LinkedIn Ads

Email & Mobile Marketing

  • Email Marketing Planning
  • Types of Email Marketing
  • Mobile Marketing Fundamentals
  • Content Marketing on Mobile

Affiliate Marketing & AdSense

  • What is Affiliate Marketing?
  • How to Get Started with Affiliate Marketing
  • AdSense & Blogging (Getting Approval, Placing Ads)

Online Reputation Management (ORM)

  • What is ORM?
  • Dealing with Online Criticism
  • Creating a Positive Brand Image Online
  • Tools for Monitoring Online Reputation

Content Marketing

  • Introduction to Content Marketing
  • How to Write Compelling Content
  • Keyword Research for Content Ideas
  • Optimizing Content for Search Engines

Advanced Digital Marketing

  • Creating an Internet Marketing Strategy
  • Lead Generation
  • Landing Page Optimization
  • Monetization on Facebook & YouTube
  • Ecommerce Website Management (Magento, Shopify, WooCommerce)

Graphic Designing & Content Writing (Basic)

  • Graphic Designing (Basic)
  • Content Writing Basics

Ratings & Reviews

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£875
Course Snapshot:
Course Duration 3 Months
Course Timing Mon-Fri (2 hours/day)
Training Type Virtual/Online
Skill Level Intermediate
Certificate Yes
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Requirements

  • No prior marketing experience required.
  • Access to a computer with internet connectivity.
  • Willingness to experiment and learn through practical tasks.
  • Basic understanding of internet navigation and web platforms.

Audience

  • Aspiring digital marketers eager to start their career.
  • Entrepreneurs looking to grow their business through online channels.
  • Marketing professionals wanting to upskill in digital marketing.
  • Freelancers and small business owners who want to manage their own marketing efforts.

Material Includes

  • Step-by-step tutorials on SEO, PPC, social media marketing, and more.
  • Real-world case studies for hands-on learning.
  • Templates for creating digital marketing strategies and reports.
  • Downloadable resources and marketing checklists.
  • Interactive quizzes and projects for each module.
At Core IT Trainings, we are passionate about empowering individuals to reach their full potential in the dynamic and ever-evolving field of IT.

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Westlink House, 981 Great West Road, Brentford, England, TW8 9DN